Business Strategy

1. Development and/or review of business strategy in capacity of Business Development, Business Plan, USP Identification, Market Position and Branding.

2. Design and implementation of growth strategies, sales strategies and presentation profiles.

3. Development of presentation deck, corporate communications, outreach communications and client prospecting.

4. Identify market opportunities and develop strategies for clients to effectively manage and market these opportunities

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Marketing Services

1. Development of Marketing Strategies, including briefing and managing creative and technological services.

2. Development of company profiles, staff profiles and company pr strategies.

3. Manage and execute marketing initiatives to achieve identified goals, in new business, business growth or brand awareness.

4. Above and Below the line marketing services.

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Media Services

1. Journalism – ghost writing articles for LinkedIn profiles, development of corporate articles for publication and news stories for press release.

2. Corporate Documents – review and develop corporate communications for website, publication, annual reports.

3. Social Media – development and management of social media for LinkedIn, Facebook, Instagram and YouTube.

4. Website analysis and development, newsletter and communication review and development.

5. Award Applications – coach teams and develop applications for award nominations, acceptance speeches and networking.

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Appearances

1. Events – attend corporate and networking events, launches and awards on behalf of companies

2. Interviews – develop social connection interviewing and reporting for corporate’s station/youtube/website

3. Promotion – of clients via strategically connected social media and media platforms

4. Sponsorship negotiations and appearance negotiations.

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Workplace Negotiations 

1. Conflict Resolution – experienced conflict resolution between staff & management, B2B and B2C in disability sector

2. Facilitate Human Resources management meetings, oversee performance reviews and appraisals.

3. Review and develop Compliments & Complaints procedures and policies.

4. Complaints Investigations – interviews, reviews and recommendations. Trained under NSW Ombudsman programs.

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And many more ....!

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Abby Crawford specialises in tailoring packages to suit each clients specific need to ensure that their goals and aspirations are embraced.

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Clients can develop a contract for a specific project, or for a consulting contracted based on a variety of services packaged into a retainer for monthly execution.

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Please get in touch to discuss your business or project